Chubbz, Director of SMES

Southeast Music and Entertainment Summit - Sept. 25-28, Myrtle Beach

The most important thing that any music industry executive, DJ, veteran, etc. would tell an upcoming artist is to be informed. The Southeast Music and Entertainment Summit (SMES) is the ideal networking event for artists and others in the industry to receive information beneficial to career growth. SMES Director, Chubbz is currently preparing for the summit going down next month in Myrtle Beach. Since 2001, Chubbz has been working to bridge the gap in the South and East, currently catering to the Virginia and Carolinas. In speaking with him, he offers valuable advice, and explains what this event will provide in helping the artists and their advancement.

So give me the rundown of the SMES. What’s the purpose of the event?

I want to help expose the world to this region. There’s a lot of talent here, and I want the artists to be informed as well as provide additional opportunities for exposure. There are performance opportunities available to artists (registration details below) and excellent panel discussions created to offer key advice on the industry ins and outs.

What do you want the artists to take away from this event?

Everyone wants to be on stage and perform, but no one wants to listen. I want them to be educated, and apply the information provided by the panelists and participants to further their career. I also want them to network and build relationships that might lead to their advancement. Take the brains from the OGs. Ask them for advice, and humble yourself to ask those questions from the vets. No question is dumb, so don’t let your pride get in the way. Have your tools, business cards, etc. and be prepared.

What do you want the DJs to contribute?

I hope that they will explain to the artists how to build a solid relationship with the DJ, and explain the logic behind getting played in the clubs and on the radio. They need to take time to listen to the artists and they’re questions and concerns. I’m also hoping that they will find some good music to add to their playlists.

What’s the most important thing for an independent artist to know about this business?

That it’s a business first. 95% business, and 5% talent. Your team and business need to be intact. Be sure that your managers know what they’re doing and are looking out for your best interest. Don’t get caught up in the hype that you see on TV. Have your paperwork done, and perfect your craft. Be the best at what you do.

What’s your opinion on the South Carolina hip hop scene?

I think it’s doing great. The movement amongst the artists and DJs is stronger than NC and VA. They hustle, and they’ve been consistent in their hard work for so long. Even though they are currently getting some attention, they’ve been overlooked for a long time so it makes them work harder. I think some of the talent is great, and there’s more talent to be exposed. They just need an outlet and this event is an excellent tool.

Anything else you want to add?

$150 registration includes performance and all events, after parties, etc. The panels are the most important part of the weekend, so come ready to learn. Also, please come in peace. Be mindful of the purpose of the event, so be prepared to do business. It’s not about who can rap the best.